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" In 1974, the Council of Better Business Bureaus added the Children's Advertising Review Unit (CARU) to address ads targeted at kids. Similarly, advertisers who represent a competing product are disqualified from serving on such review panels.The National Advertising Division (NAD) of the Better Business Bureau is industry's main mechanism for policing its own advertising. The NARB members employed by a company that manufactures or sells the product being evaluated or a competing product may not serve on a review panel. Defenders concede this point but argue that U. NAD asked online services to provide it with غير مجاز مي باشدt-free access to the television networks and the Internet. Only 3 percent of the 3,200 cases reviewed in this process since the NAD's founding in 1971 have been forwarded to the FTC. One side argues that asking the industry to police itself is like asking the fox to guard the chicken coop; the other side responds that a member of the public now sits on all the NARB review panels and that the number of findings against advertisers attests that this procedure is not a sham.
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